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I think along the way, as we treat nature as model and mentor, and not as a nuisance to be evaded or manipulated, we will certainly acquire much more reverence for life than we seem to be showing right now.

Amory Lovins

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Amory Lovins
Age: 76
Born: 1947
Born: November 13
Businessperson
Car Designer
Environmentalist
Physicist
Writer
Washington
District of Columbia
Amory B. Lovins
Thinking
Along
Showing
Life
Seem
Acquire
Nature
Model
Seems
Treat
Evaded
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Manipulated
Much
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Nuisance
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Mentor
Think
Certainly
Reverence

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I'm a practitioner of elegant frugality. I don't feel comfortable telling other people what to do, so I just try and lead by example.
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We've got 21st century technology and speed colliding head-on with 20th and 19th century institutions, rules and cultures.
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Nuclear power has died of an incurable attack of market forces and is way beyond any hope of revival, because the competitors are several-fold cheaper and are getting rapidly more so.
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Today we have a temporary aberration called industrial capitalism which is inadvertently liquidating its two most important sources of capital, the natural world and properly functioning societies. No sensible capitalist would do that.
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Fire made us human, fossil fuels made us modern, but now we need a new fire that makes us safe, secure, healthy and durable.
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The barriers that renewables and efficiency face come less from our living in a capitalist market economy and more from not taking market economics seriously.
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I am a man without a furnace. My windows are insulated by 19 sheets of glass which cost less than installing a heating system.
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If you ask the wrong question, of course, you get the wrong answer. We find in design it's much more important and difficult to ask the right question. Once you do that, the right answer becomes obvious.
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Nature does not compromise a pelican is not a compromise between a crow and otter, it is just a pelican. Nature makes no compromises any inefficient products are recalled to the manufacturer!
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Our energy future is choice, not fate. Oil dependence is a problem we need no longer have-and it's cheaper not to. U.S. oil dependence can be eliminated by proven and attractive technologies that create wealth, enhance choice, and strengthen common security.
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Economies are supposed to serve human ends.. not the other way round. We forget at our peril that markets make a good servant, a bad master and a worse religion.
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Facts are more mundane than fantasies, but a better basis for conclusions.
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Many business leaders are asking fundamental questions about what business they're in, why they are doing it and how it can be used as a means of healing human and natural communities.
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What if we could make energy do our work without working our undoing?
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Many analysts now regard modest, zero, or negative growth in our rate of energy use as a realistic long-term goal.
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The reason the U.S. lags so badly is that we have obsolete rules that favor big over small, supply over efficiency, and incumbents over new market entrants.
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The markets make a good servant but a bad master, and a worse religion.
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Rely on renewable energy flows that are always there whether we use them or not, such as, sun, wind and vegetation: on energy income, not depletable energy capital.
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By skimping on design, the owner gets costlier equipment, higher energy costs, and a less competitive and comfortable building the tenants get lower productivity and higher rent and operating costs.
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