Quote

If you ask the wrong question, of course, you get the wrong answer. We find in design it's much more important and difficult to ask the right question. Once you do that, the right answer becomes obvious.

Amory Lovins

Change background

T
T
T

Change font

TAGS & TOPICS

Amory Lovins
Age: 77
Born: 1947
Born: November 13
Businessperson
Car Designer
Environmentalist
Physicist
Writer
Washington
District of Columbia
Amory B. Lovins
Business
Question
Inspirational
Answers
Find
Challenges
Right
Courses
Important
Course
Obvious
Much
Asks
Answer
Wrong
Design
Difficult
Becomes

More quotes by Amory Lovins

Image
The barriers that renewables and efficiency face come less from our living in a capitalist market economy and more from not taking market economics seriously.
Amory Lovins
Image
Rely on renewable energy flows that are always there whether we use them or not, such as, sun, wind and vegetation: on energy income, not depletable energy capital.
Amory Lovins
Image
The markets make a good servant but a bad master, and a worse religion.
Amory Lovins
Image
Many analysts now regard modest, zero, or negative growth in our rate of energy use as a realistic long-term goal.
Amory Lovins
Image
I once met an economist who believed that everything was fungible for money, so I suggested he enclose himself in a large bell-jar with as much money as he wanted and see how long he lasted.
Amory Lovins
Image
We'd find more energy in the attics of American homes (through energy conservation measures) than in all the oil buried in Alaska.
Amory Lovins
Image
If you ask me, it'd be little short of disastrous for us to discover a source of clean, cheap, abundant energy because of what we would do with it.
Amory Lovins
Image
Economies are supposed to serve human ends.. not the other way round. We forget at our peril that markets make a good servant, a bad master and a worse religion.
Amory Lovins
Image
If you ask me, it'd be a little short of disastrous for us to discover a source of clean, cheap, abundant energy because of what we would do with it. We ought to be looking for energy sources that are adequate for our needs, but that won't give us the excesses of concentrated energy with which we could do mischief to the earth or to each other.
Amory Lovins
Image
A package of 35 improvements to typical industrial motor systems can save around 50% of their metered energy…with a simple payback under 16 months.
Amory Lovins
Image
Prominent exploration experts have recently predicted that total world production of liquid oil will peak by about the end of this decade-or a few years later if production does not rise much-and will decline thereafter.
Amory Lovins
Image
I'm a practitioner of elegant frugality. I don't feel comfortable telling other people what to do, so I just try and lead by example.
Amory Lovins
Image
Energy-saving technologies keep improving faster than they're applied, so efficiency is an ever larger and cheaper resource.
Amory Lovins
Image
Facts are more mundane than fantasies, but a better basis for conclusions.
Amory Lovins
Image
Nature does not compromise a pelican is not a compromise between a crow and otter, it is just a pelican. Nature makes no compromises any inefficient products are recalled to the manufacturer!
Amory Lovins
Image
What if we could make energy do our work without working our undoing?
Amory Lovins
Image
Many business leaders are asking fundamental questions about what business they're in, why they are doing it and how it can be used as a means of healing human and natural communities.
Amory Lovins
Image
Today we have a temporary aberration called industrial capitalism which is inadvertently liquidating its two most important sources of capital, the natural world and properly functioning societies. No sensible capitalist would do that.
Amory Lovins
Image
Nuclear power has died of an incurable attack of market forces and is way beyond any hope of revival, because the competitors are several-fold cheaper and are getting rapidly more so.
Amory Lovins
Image
Our energy future is choice, not fate. Oil dependence is a problem we need no longer have-and it's cheaper not to. U.S. oil dependence can be eliminated by proven and attractive technologies that create wealth, enhance choice, and strengthen common security.
Amory Lovins