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Today we have a temporary aberration called industrial capitalism which is inadvertently liquidating its two most important sources of capital, the natural world and properly functioning societies. No sensible capitalist would do that.

Amory Lovins

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Amory Lovins
Age: 77
Born: 1947
Born: November 13
Businessperson
Car Designer
Environmentalist
Physicist
Writer
Washington
District of Columbia
Amory B. Lovins
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Capitalism
Industrial
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Nature
Environment
Capitalist
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Today
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More quotes by Amory Lovins

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Many analysts now regard modest, zero, or negative growth in our rate of energy use as a realistic long-term goal.
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I am a man without a furnace. My windows are insulated by 19 sheets of glass which cost less than installing a heating system.
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We'd find more energy in the attics of American homes (through energy conservation measures) than in all the oil buried in Alaska.
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The reason the U.S. lags so badly is that we have obsolete rules that favor big over small, supply over efficiency, and incumbents over new market entrants.
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If you ask the wrong question, of course, you get the wrong answer. We find in design it's much more important and difficult to ask the right question. Once you do that, the right answer becomes obvious.
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Facts are more mundane than fantasies, but a better basis for conclusions.
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Prominent exploration experts have recently predicted that total world production of liquid oil will peak by about the end of this decade-or a few years later if production does not rise much-and will decline thereafter.
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Many business leaders are asking fundamental questions about what business they're in, why they are doing it and how it can be used as a means of healing human and natural communities.
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Energy-saving technologies keep improving faster than they're applied, so efficiency is an ever larger and cheaper resource.
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Economies are supposed to serve human ends.. not the other way round. We forget at our peril that markets make a good servant, a bad master and a worse religion.
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I once met an economist who believed that everything was fungible for money, so I suggested he enclose himself in a large bell-jar with as much money as he wanted and see how long he lasted.
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What if we could make energy do our work without working our undoing?
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Nature does not compromise a pelican is not a compromise between a crow and otter, it is just a pelican. Nature makes no compromises any inefficient products are recalled to the manufacturer!
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Rely on renewable energy flows that are always there whether we use them or not, such as, sun, wind and vegetation: on energy income, not depletable energy capital.
Amory Lovins
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The markets make a good servant but a bad master, and a worse religion.
Amory Lovins
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I'm a practitioner of elegant frugality. I don't feel comfortable telling other people what to do, so I just try and lead by example.
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Our energy future is choice, not fate. Oil dependence is a problem we need no longer have-and it's cheaper not to. U.S. oil dependence can be eliminated by proven and attractive technologies that create wealth, enhance choice, and strengthen common security.
Amory Lovins
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Nuclear power has died of an incurable attack of market forces and is way beyond any hope of revival, because the competitors are several-fold cheaper and are getting rapidly more so.
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A package of 35 improvements to typical industrial motor systems can save around 50% of their metered energy…with a simple payback under 16 months.
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We've got 21st century technology and speed colliding head-on with 20th and 19th century institutions, rules and cultures.
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