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The Law of Raspberry Jam: the wider any culture is spread, the thinner it gets.
Alvin Toffler
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Alvin Toffler
Age: 87 †
Born: 1928
Born: October 4
Died: 2016
Died: June 27
Futures Studies
Futurist
Journalist
Pedagogue
Science Fiction Writer
Sociologist
Writer
New York City
New York
Gets
Law
Culture
Raspberry
Raspberries
Thinner
Jam
Wider
Spread
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Profits, like sausages... are esteemed most by those who know least about what goes into them.
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Humanity faces a quantum leap forward. It faces the deepest social upheaval and creative restructuring of all time. Without clearly recognizing it, we are engaged in building a remarkable new civilization from the ground up. This is the meaning of the Third Wave.
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Man has a limited biological capacity for change. When this capacity is overwhelmed, the capacity is in future shock.
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Freedom of expression is no longer a political nicety, but a precondition for economic competitiveness.
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The next major explosion is going to be when genetics and computers come together. I'm talking about an organic computer - about biological substances that can function like a semiconductor.
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Any decent society must generate a feeling of community. Community offsets loneliness. It gives people a vitally necessary sense of belonging. Yet today the institutions on which community depends are crumbling in all the techno-societies. The result is a spreading plague of loneliness.
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The customer will become so integrated into the production process that we will find it more and more difficult to tell just who is actually the consumer and the producer.
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The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.
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To think that the new economy is over is like somebody in London in 1830 saying the entire industrial revolution is over because some textile manufacturers in Manchester went broke.
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Future shock is the shattering stress and disorientation that we induce in individuals by subjecting them to too much change in too short a time.
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Every generation gets a chance to change the world Pity the nation that won't listen to your boys and girls Cos the sweetest melody is the one we haven't heard
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A new civilization is emerging in our lives, and blind men everywhere are trying to suppress it.
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To survive, to avert what we have termed future shock, the individual must become infinitely more adaptable and capable than ever before.
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Most managers were trained to be the thing they most despise - bureaucrats.
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The illiterate of the future will not be the person who cannot read. It will be the person who does not know how to learn.
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If you don't have a strategy, you're part of someone else's strategy.
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We need people who can see straight ahead and deep into the problems. Those are the experts. But we also need peripheral vision and experts are generally not very good at providing peripheral vision.
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Human beings were held accountable long before there were corporate bureaucracies. If the knight didn't deliver, the king cut off his head.
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The political technology of the Industrial age is no longer appropriate technology for the new civilization taking form around us. Our politics are obsolete.
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Information is a substitute for time, space, capital, and labor.
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