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It is hard news that catches readers. Features hold them.

Alfred Harmsworth, 1st Viscount Northcliffe

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Alfred Harmsworth, 1st Viscount Northcliffe
Age: 57 †
Born: 1865
Born: July 15
Died: 1922
Died: August 14
Businessperson
Journalist
Politician
Publisher
Dublin city
Lord Northcliffe
Readers
Features
Journalism
Reader
News
Hold
Hard
Catches

More quotes by Alfred Harmsworth, 1st Viscount Northcliffe

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News is what somebody somewhere wants to suppress all the rest is advertising.
Alfred Harmsworth, 1st Viscount Northcliffe
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When I want a peerage, I shall buy one like an honest man.
Alfred Harmsworth, 1st Viscount Northcliffe
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Never lose your sense of the superficial.
Alfred Harmsworth, 1st Viscount Northcliffe
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Journalism - a profession whose business it is to explain to others what it personally does not understand.
Alfred Harmsworth, 1st Viscount Northcliffe