Quote

What is of value is that a particular photographer sees the subject differently than I do. A good picture must be a completely individual expression which intrigues the viewer and forces him to think.

Alexey Brodovitch

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Alexey Brodovitch
Age: 72 †
Born: 1898
Born: May 1
Died: 1971
Died: April 15
Designer
Graphic Designer
Photographer
Aholičy
Aleksei Brodovich
Alexey Vyacheslavovich Brodovitch
Thinking
Expression
Photographer
Particular
Forces
Values
Picture
Intrigues
Force
Subject
Intrigue
Individual
Photography
Viewer
Must
Subjects
Viewers
Good
Completely
Differently
Think
Value
Sees

More quotes by Alexey Brodovitch

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If you see something you have seen before, don't click the shutter.
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Astonish me! (Instruction to photographers)
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What is good today may be a cliche tomorrow.
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If you know yourself, you are doomed.
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Outstanding past work in photography, and in fact in all the arts, is very important to today's photographers. But it should be used for inspiration and not for imitation. These works should be something to be built upon, not to be repeated.
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The creative life of the commercial photographer is like the life of a butterfly. Very seldom do we see a photographer who is really productive for more than eight or ten years.
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When I say that a good picture has surprise quality or shock appeal, I do not mean that it is a loud or vulgar picture but, instead, that it stimulates my thinking and intrigues me.
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Imitation is the greatest danger of the young [artist].
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The best way to achieve surprise quality is by avoiding cliches.
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When the novice photographer starts taking pictures, he carries his camera about and shoots everything that interests him. There comes a time when he must crystallize his ideas and set off in an particular direction. He must learn that shooting for the sake of shooting is dull and unprofitable.
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It is every photographer's responsibility to discover new images and a new personal way of looking at things. If he can do this his pictures will command attention and have surprise quality.
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There is no recipe for good layout, what must be maintained is a feeling of change and contrast. A layout man should be simple with good photographs. He should perform acrobatics when the pictures are bad.
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The public is being spoiled by good technical quality photographs in magazines, on television, in the movies, and they have become bored. The disease of our age is this boredom and a good photographer must successfully combat it. The only way to do this is by invention - by surprise.
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The photograph is not only a pictorial report it is also a psychological report. It represents the feelings and point of view of the intelligence behind the camera.
Alexey Brodovitch
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It is the photographer's decision at the two levels of seeing the picture - when it is shot and when it is chosen and printed that determines his personal style.
Alexey Brodovitch
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It is the unexpected and the surprise quality of a personal vision, rather than the emotion, which make people respond to a photograph.
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It is the end result that counts.
Alexey Brodovitch