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You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back.
Alexander Turney Stewart
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Alexander Turney Stewart
Age: 72 †
Born: 1803
Born: October 12
Died: 1876
Died: April 10
Entrepreneur
from Stewart Sale
Never
Actually
Happy
Inspirational
Cheating
Back
Customer
Come
Cheat
Must
Educational
Even
Customers
Make
Satisfied
More quotes by Alexander Turney Stewart
You must be wise, but not too wise.
Alexander Turney Stewart
You will deal with ignorant, opinionated and innocent people. You will often have an opportunity to cheat them. If they could, they would cheat you, or force you to sell at less than cost. You must be wise, but not too wise. You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back.
Alexander Turney Stewart