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We spend a lot of effort trying to make things look effortless.

Alexander Isley

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Alexander Isley
Age: 62
Born: 1961
Born: November 16
Graphic Designer
Effort
Look
Looks
Trying
Make
Things
Effortless
Spend

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Good design encourages a viewer to want to learn more.
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The way something looks is the last thing we figure out
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Get in over your head as often and as joyfully as possible.
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If you look at any designer you admire, whose work inspires you, and whose approach somehow resonates with you, I promise you'll find a person who does not think of what they do as just their job
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A brand is the promise of an experience.
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