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There was a desire to see me being nasty and horrible, and of course that's not really me

Alan Sugar

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Alan Sugar
Age: 77
Born: 1947
Born: March 24
Autobiographer
Business Person
Businessperson
Computer Scientist
Entrepreneur
Politician
Hackney
The Lord Sugar
Alan Michael Sugar
Baron Sugar
Lord Sugar
Courses
Course
Desire
Really
Nasty
Horrible

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Not everybody needs to go to university they can get out and start working straight away.
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I don't believe in God and all that. But I am Jewish, and very proud to be so, very proud of the culture.
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Effective leadership is about earning respect, and it's also about personality and charisma
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I like to be a very fair person.
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I like things in their proper places.
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There's a lot of regrets about last year - maybe turning up was the biggest regret about it
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Nobody can honestly say that they never lie.
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I'm a commercial person, not an academic.
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Once you decide to work for yourself, you never go back to work for somebody else.
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During negotiations nothing is gained by attacking people's comfort zones.
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I've just got an exceptional memory, if I say so myself.
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I get angry when people bring derisory actions against me.
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I know you're Belgian, that's where those waffles come from.
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I'm an Englishman. What more can I say?
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I've got a gut feeling in my stomach. . .
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Well, there's nothing I've done I'm not proud of. Making money was an interest, but it's never been my god.
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I have principles and I am not going to be forced to compromise them.
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Above all, in order to gain respect, you need to be true to yourself. There is no point in trying to be brutal if it's not in your nature there is no point in trying to be suave and sophisticated if it doesn't come naturally.
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An entrepreneur is not what you call yourself, it's what someone calls you in recognition of what you've achieved. I call Richard Branson an entrepreneur. Rupert Murdoch called me one. Anybody who stands up and says: 'I'm an entrepreneur' needs shooting. You'll drive people crazy.
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Start small and with your own money.
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