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Love what you do and do what you love, otherwise you will become unhappy and self-defeating.

Alan Sugar

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Alan Sugar
Age: 77
Born: 1947
Born: March 24
Autobiographer
Business Person
Businessperson
Computer Scientist
Entrepreneur
Politician
Hackney
The Lord Sugar
Alan Michael Sugar
Baron Sugar
Lord Sugar
Self
Love
Defeating
Unhappy
Otherwise
Become

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I don't like this young crudeness now which is supposed to be comedy on Friday nights.
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Among some of the youngsters, I think reality TV has installed that culture into them and inspired a few of them into wanting to be 'TV celebrities.
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I find it strange that Gisela Gschaider a 1974 immigrant from Germany is on the brexit panel telling us British what we should do .
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I've just got an exceptional memory, if I say so myself.
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Nobody can honestly say that they never lie.
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It is torment to be segregated out because of some bit of clothing that you're wearing.
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I don't like paying 50 per cent of tax.
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You can't stop people printing what they want to print.
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I'm a commercial person, not an academic.
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Above all, in order to gain respect, you need to be true to yourself. There is no point in trying to be brutal if it's not in your nature there is no point in trying to be suave and sophisticated if it doesn't come naturally.
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I know you're Belgian, that's where those waffles come from.
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Look, I'm a member of the House of Lords and I'm the first to admit that I don't understand how one gets new laws through.
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An entrepreneur is not what you call yourself, it's what someone calls you in recognition of what you've achieved. I call Richard Branson an entrepreneur. Rupert Murdoch called me one. Anybody who stands up and says: 'I'm an entrepreneur' needs shooting. You'll drive people crazy.
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Well, there's nothing I've done I'm not proud of. Making money was an interest, but it's never been my god.
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During negotiations nothing is gained by attacking people's comfort zones.
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A good leader is not necessarily the most popular person in their business, but the best ones are liked because they are respected for their clarity and vision.
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I'm an Englishman. What more can I say?
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Not everybody needs to go to university they can get out and start working straight away.
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I am tired of hustling.
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If you enjoy what you do, don't be afraid of expressing your enthusiasm. Enjoyment is infectious.
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