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I've written books on advertising-cheque books.

Alan Sugar

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Alan Sugar
Age: 77
Born: 1947
Born: March 24
Autobiographer
Business Person
Businessperson
Computer Scientist
Entrepreneur
Politician
Hackney
The Lord Sugar
Alan Michael Sugar
Baron Sugar
Lord Sugar
Cheque
Cheques
Advertising
Books
Written
Book

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During negotiations nothing is gained by attacking people's comfort zones.
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My history of lending money from banks is that they want to know the ins and outs of the backside of a duck.
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Not everybody needs to go to university they can get out and start working straight away.
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I don't like this young crudeness now which is supposed to be comedy on Friday nights.
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Success comes more quickly to the entrepreneur that follows his instincts rather than following the progress of his competitors.
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Above all, in order to gain respect, you need to be true to yourself. There is no point in trying to be brutal if it's not in your nature there is no point in trying to be suave and sophisticated if it doesn't come naturally.
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You can't stop people printing what they want to print.
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Among some of the youngsters, I think reality TV has installed that culture into them and inspired a few of them into wanting to be 'TV celebrities.
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I am tired of hustling.
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Nobody can honestly say that they never lie.
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Money is all right but once you have it you learn it's not the be all and end all.
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Love what you do and do what you love, otherwise you will become unhappy and self-defeating.
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The boring side of business is what makes it work.
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I get angry when people bring derisory actions against me.
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I'm an Englishman. What more can I say?
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Well, there's nothing I've done I'm not proud of. Making money was an interest, but it's never been my god.
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I have principles and I am not going to be forced to compromise them.
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I did not come into football to make money. I had already made millions.
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If you enjoy what you do, don't be afraid of expressing your enthusiasm. Enjoyment is infectious.
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Market leaders inevitably slip into decline when they tell the people what they want instead of giving the people what they want.
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