Quote

During negotiations nothing is gained by attacking people's comfort zones.

Alan Sugar

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Alan Sugar
Age: 77
Born: 1947
Born: March 24
Autobiographer
Business Person
Businessperson
Computer Scientist
Entrepreneur
Politician
Hackney
The Lord Sugar
Alan Michael Sugar
Baron Sugar
Lord Sugar
People
Negotiation
Attacking
Gained
Commerce
Zone
Comfort
Business
Zones
Nothing
Negotiations

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Above all, in order to gain respect, you need to be true to yourself. There is no point in trying to be brutal if it's not in your nature there is no point in trying to be suave and sophisticated if it doesn't come naturally.
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An entrepreneur is not what you call yourself, it's what someone calls you in recognition of what you've achieved. I call Richard Branson an entrepreneur. Rupert Murdoch called me one. Anybody who stands up and says: 'I'm an entrepreneur' needs shooting. You'll drive people crazy.
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I've just got an exceptional memory, if I say so myself.
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I don't like this young crudeness now which is supposed to be comedy on Friday nights.
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You can't stop people printing what they want to print.
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I get angry when people bring derisory actions against me.
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If there was a market in mass-produced portable nuclear weapons, we'd market them, too.
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Market leaders inevitably slip into decline when they tell the people what they want instead of giving the people what they want.
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Love what you do and do what you love, otherwise you will become unhappy and self-defeating.
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