Quote

During negotiations nothing is gained by attacking people's comfort zones.

Alan Sugar

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Alan Sugar
Age: 77
Born: 1947
Born: March 24
Autobiographer
Business Person
Businessperson
Computer Scientist
Entrepreneur
Politician
Hackney
The Lord Sugar
Alan Michael Sugar
Baron Sugar
Lord Sugar
Commerce
Zone
Comfort
Business
Zones
Nothing
Negotiations
People
Negotiation
Attacking
Gained

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Above all, in order to gain respect, you need to be true to yourself. There is no point in trying to be brutal if it's not in your nature there is no point in trying to be suave and sophisticated if it doesn't come naturally.
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I know you're Belgian, that's where those waffles come from.
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I get angry when people bring derisory actions against me.
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If you enjoy what you do, don't be afraid of expressing your enthusiasm. Enjoyment is infectious.
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The boring side of business is what makes it work.
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I got on a high believing everything I would produce was going to sell at the rate I wanted.
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I've written books on advertising-cheque books.
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I have principles and I am not going to be forced to compromise them.
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Market leaders inevitably slip into decline when they tell the people what they want instead of giving the people what they want.
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Look, I'm a member of the House of Lords and I'm the first to admit that I don't understand how one gets new laws through.
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I like things in their proper places.
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There's a lot of regrets about last year - maybe turning up was the biggest regret about it
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I never experienced any feelings of closeness and caring from my parents.
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The entrepreneurial instinct is in you. You can't learn it, you can't buy it, you can't put it in a bottle. It's just there and it comes out.
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I don't make enemies, it's just I'm not afraid to speak my mind, which can sometimes mean people don't like what I am saying
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I don't believe in God and all that. But I am Jewish, and very proud to be so, very proud of the culture.
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I knоw you're Belgian, that's whеrе thоsе waffles соmе frоm
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It will take a brave person to cull the benefits system and analyse who deserves and who doesn't.
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