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The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

Al Ries

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Al Ries
Age: 97
Born: 1926
Born: November 14
Author
Economist
Atlanta
Georgia
Position
Willing
Order
Give
Positioning
Must
Establish
Giving
Essence
Something
Sacrifice
Unique

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Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
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