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The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Al Ries

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Al Ries
Age: 98
Born: 1926
Born: November 14
Author
Economist
Atlanta
Georgia
Build
Penetrate
Building
Normally
Takes
Brand
Human
Barriers
Humans
Brands
Matter
Gray
Real
Decades
Mind
Ears
Barrier

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