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Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

Al Ries

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Al Ries
Age: 98
Born: 1926
Born: November 14
Author
Economist
Atlanta
Georgia
Mind
Primaries
Primary
Connote
Brands
Attribute
Generally
Register
Names
Attributes
Word
Context
Use
Regular
Take
Brand

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