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Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.

Al Ries

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Al Ries
Age: 98
Born: 1926
Born: November 14
Author
Economist
Atlanta
Georgia
People
Slow
Display
Convinced
Brand
Friend
Store
Blurb
Successful
Brands
Retail
Forever
Slowly
Mention
Known
Magazines
Newspaper
Become
Stores
Magazine
Mind
Newspapers
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