Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.
Al Ries
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
Al Ries
Age: 97
Born: 1926
Born: November 14
Author
Economist
Atlanta
Georgia
Cancer
Coherent
Weak
Drills
Source
Wipe
Focus
Stream
Watts
Takes
Diamond
Laser
Energy
Hole
Lasers
Light
Streams
Focuses
Holes
Drill
More quotes by Al Ries
It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.
Al Ries
The Internet is the ultimate in brand-centered buying.
Al Ries
The most powerful concept in marketing is owning a word in the prospects mind.
Al Ries
It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
Al Ries
Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
Al Ries
Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
Al Ries
Branding is simply a more efficient way to sell things.
Al Ries
A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
Al Ries
The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
Al Ries
Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
Al Ries
Everyone is interested in what‘s new. Few people are interested in what‘s better.
Al Ries
A brand should strive to own a word in the mind of the consumer.
Al Ries
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
Al Ries
It's better to be first in the mind than to be first in the marketplace.
Al Ries
Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.
Al Ries
Good things happen when you narrow your focus.
Al Ries
The best way to make news is to announce a new category, not a new product.
Al Ries
THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
Al Ries
Advertising is the way great brands get to be great brands.
Al Ries
Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
Al Ries