Quote

We don't believe in market research for a new product unknown to the public. So we never do any.

Akio Morita

Change background

T
T
T

Change font

TAGS & TOPICS

Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Market
Research
Products
Public
Believe
Never
Unknown
Product

More quotes by Akio Morita

Image
If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
Akio Morita
Image
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
Image
The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
Akio Morita
Image
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
Akio Morita
Image
All you need is the best product in the world, the most efficient production in the world and global marketing.
Akio Morita
Image
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
Akio Morita
Image
I believe people work for satisfaction.
Akio Morita
Image
But make sure you don't make the same mistake twice.
Akio Morita
Image
We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
Akio Morita
Image
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
Akio Morita
Image
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
Akio Morita
Image
If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
Akio Morita
Image
I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita
Image
An enemy of innovation could be your own sales force.
Akio Morita
Image
Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
Akio Morita
Image
When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
Akio Morita
Image
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
Akio Morita
Image
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
Akio Morita
Image
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
Akio Morita
Image
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita