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All you need is the best product in the world, the most efficient production in the world and global marketing.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Global
Products
Best
Need
Efficient
Needs
Production
World
Productions
Marketing
Product

More quotes by Akio Morita

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The public does not know what is possible. We do.
Akio Morita
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
Akio Morita
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An enemy of innovation could be your own sales force.
Akio Morita
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
Akio Morita
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
Akio Morita
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
Akio Morita
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Japanese attitudes toward work seem to be critically different from American attitudes.
Akio Morita
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
Akio Morita
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America looks 10 minutes ahead Japan looks 10 years.
Akio Morita
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
Akio Morita
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Amenities are not of great concern to management in Japan.
Akio Morita
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
Akio Morita
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
Akio Morita
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
Akio Morita
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
Akio Morita
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
Akio Morita