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All you need is the best product in the world, the most efficient production in the world and global marketing.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Best
Need
Efficient
Needs
Production
World
Productions
Marketing
Product
Global
Products

More quotes by Akio Morita

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A company will get nowhere if all of the thinking is left to management.
Akio Morita
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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
Akio Morita
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita
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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita
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While the United States has been busy creating lawyers, we have been busier creating engineers.
Akio Morita
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Curiosity is the key to creativity.
Akio Morita
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
Akio Morita
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Amenities are not of great concern to management in Japan.
Akio Morita
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
Akio Morita
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
Akio Morita
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
Akio Morita
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
Akio Morita
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
Akio Morita
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
Akio Morita
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
Akio Morita
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
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If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
Akio Morita
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita