Quote

All you need is the best product in the world, the most efficient production in the world and global marketing.

Akio Morita

Change background

T
T
T

Change font

TAGS & TOPICS

Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Need
Efficient
Needs
Production
World
Productions
Marketing
Product
Global
Products
Best

More quotes by Akio Morita

Image
If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
Akio Morita
Image
But make sure you don't make the same mistake twice.
Akio Morita
Image
I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita
Image
Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
Akio Morita
Image
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
Image
America looks 10 minutes ahead Japan looks 10 years.
Akio Morita
Image
You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
Akio Morita
Image
Our plan is to lead the public with new products rather than ask them what kind of products they want.
Akio Morita
Image
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
Image
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita
Image
There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita
Image
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
Akio Morita
Image
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
Akio Morita
Image
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita
Image
Never break another man's rice bowl.
Akio Morita
Image
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
Akio Morita
Image
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
Akio Morita
Image
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
Akio Morita
Image
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita
Image
The public does not know what is possible. We do.
Akio Morita