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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Needed
Knew
Break
Making
Else
Weapon
Different
Market
Something
Weapons
Nobody

More quotes by Akio Morita

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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Curiosity is the key to creativity.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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A company will get nowhere if all of the thinking is left to management.
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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America looks 10 minutes ahead Japan looks 10 years.
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If you don't want Japan to buy it, don't sell it.
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If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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I believe people work for satisfaction.
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Amenities are not of great concern to management in Japan.
Akio Morita