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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Knew
Break
Making
Else
Weapon
Different
Market
Something
Weapons
Nobody
Needed

More quotes by Akio Morita

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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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An enemy of innovation could be your own sales force.
Akio Morita
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I believe people work for satisfaction.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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If you don't want Japan to buy it, don't sell it.
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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Curiosity is the key to creativity.
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
Akio Morita
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
Akio Morita
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Amenities are not of great concern to management in Japan.
Akio Morita
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
Akio Morita