Quote

I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Break
Making
Else
Weapon
Different
Market
Something
Weapons
Nobody
Needed
Knew

More quotes by Akio Morita

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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
Akio Morita
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
Akio Morita
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The public does not know what is possible. We do.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
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If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
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The only sure thing is that in business there are no sure things.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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Japanese attitudes toward work seem to be critically different from American attitudes.
Akio Morita
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
Akio Morita
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
Akio Morita
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We don't believe in market research for a new product unknown to the public. So we never do any.
Akio Morita
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We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
Akio Morita
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Amenities are not of great concern to management in Japan.
Akio Morita