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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Break
Making
Weapon
Else
Market
Different
Weapons
Something
Nobody
Needed
Knew

More quotes by Akio Morita

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But make sure you don't make the same mistake twice.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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My solution to the problem of unleashing creativity is always to set up a target.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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America looks 10 minutes ahead Japan looks 10 years.
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I believe people work for satisfaction.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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Never break another man's rice bowl.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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