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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Something
Weapons
Nobody
Needed
Knew
Break
Making
Else
Weapon
Different
Market

More quotes by Akio Morita

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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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But make sure you don't make the same mistake twice.
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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I believe people work for satisfaction.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
Akio Morita
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While the United States has been busy creating lawyers, we have been busier creating engineers.
Akio Morita
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
Akio Morita