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Our plan is to lead the public with new products rather than ask them what kind of products they want.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Lead
Plans
Public
Asks
Rather
Kind
Plan
Products
More quotes by Akio Morita
All you need is the best product in the world, the most efficient production in the world and global marketing.
Akio Morita
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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If you don't want Japan to buy it, don't sell it.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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We don't believe in market research for a new product unknown to the public. So we never do any.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
Akio Morita
If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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Amenities are not of great concern to management in Japan.
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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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An enemy of innovation could be your own sales force.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita
Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
Akio Morita
