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Our plan is to lead the public with new products rather than ask them what kind of products they want.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Plans
Public
Asks
Rather
Kind
Plan
Products
Lead

More quotes by Akio Morita

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All you need is the best product in the world, the most efficient production in the world and global marketing.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
Akio Morita
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My solution to the problem of unleashing creativity is always to set up a target.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
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We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
Akio Morita
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita
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I believe people work for satisfaction.
Akio Morita
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
Akio Morita
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
Akio Morita
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Amenities are not of great concern to management in Japan.
Akio Morita
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Never break another man's rice bowl.
Akio Morita
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
Akio Morita
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
Akio Morita
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
Akio Morita
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America looks 10 minutes ahead Japan looks 10 years.
Akio Morita
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
Akio Morita
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Japanese attitudes toward work seem to be critically different from American attitudes.
Akio Morita
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We don't believe in market research for a new product unknown to the public. So we never do any.
Akio Morita