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Our plan is to lead the public with new products rather than ask them what kind of products they want.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Kind
Plan
Products
Lead
Plans
Public
Asks
Rather

More quotes by Akio Morita

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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
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While the United States has been busy creating lawyers, we have been busier creating engineers.
Akio Morita
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita
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The only sure thing is that in business there are no sure things.
Akio Morita
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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
Akio Morita
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
Akio Morita
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My solution to the problem of unleashing creativity is always to set up a target.
Akio Morita
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
Akio Morita
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
Akio Morita
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
Akio Morita
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
Akio Morita
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
Akio Morita
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But make sure you don't make the same mistake twice.
Akio Morita
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
Akio Morita
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All you need is the best product in the world, the most efficient production in the world and global marketing.
Akio Morita
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We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
Akio Morita
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita