Quote

Our plan is to lead the public with new products rather than ask them what kind of products they want.

Akio Morita

Change background

T
T
T

Change font

TAGS & TOPICS

Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Rather
Kind
Plan
Products
Lead
Plans
Public
Asks

More quotes by Akio Morita

Image
Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
Akio Morita
Image
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
Akio Morita
Image
While the United States has been busy creating lawyers, we have been busier creating engineers.
Akio Morita
Image
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita
Image
If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
Akio Morita
Image
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita
Image
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
Akio Morita
Image
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
Image
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita
Image
If you don't want Japan to buy it, don't sell it.
Akio Morita
Image
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
Akio Morita
Image
The public does not know what is possible. We do.
Akio Morita
Image
I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita
Image
The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
Akio Morita
Image
In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
Akio Morita
Image
A company will get nowhere if all of the thinking is left to management.
Akio Morita
Image
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
Akio Morita
Image
I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita
Image
In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
Akio Morita
Image
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita