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Our plan is to lead the public with new products rather than ask them what kind of products they want.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Lead
Plans
Public
Asks
Rather
Kind
Plan
Products
More quotes by Akio Morita
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
Akio Morita
There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita
All you need is the best product in the world, the most efficient production in the world and global marketing.
Akio Morita
I believe people work for satisfaction.
Akio Morita
Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
Akio Morita
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita
In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
Akio Morita
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita
We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
Akio Morita
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
Akio Morita
If you don't want Japan to buy it, don't sell it.
Akio Morita
I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita
In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
Akio Morita
You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
Akio Morita
The public does not know what is possible. We do.
Akio Morita
We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
Akio Morita
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
Akio Morita
From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita
