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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Moving
Businessman
Often
Colleagues
Another
Frequently
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Tomorrow
Today
Move
Colleague
May
Trust
Businessmen
People
Company
Competitor
United
Competitors
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My solution to the problem of unleashing creativity is always to set up a target.
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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But make sure you don't make the same mistake twice.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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We don't believe in market research for a new product unknown to the public. So we never do any.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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Amenities are not of great concern to management in Japan.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
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