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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Someone
Done
Assistants
Mean
Exactly
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Anybody
Never
Trust
Would
Jobs
Often
Else
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The public does not know what is possible. We do.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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If you don't want Japan to buy it, don't sell it.
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
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The only sure thing is that in business there are no sure things.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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I believe people work for satisfaction.
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
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If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
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America looks 10 minutes ahead Japan looks 10 years.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
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