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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Often
Else
Someone
Done
Assistants
Mean
Exactly
Way
Anybody
Never
Trust
Would
Jobs
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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If you don't want Japan to buy it, don't sell it.
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The public does not know what is possible. We do.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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My solution to the problem of unleashing creativity is always to set up a target.
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Never break another man's rice bowl.
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An enemy of innovation could be your own sales force.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
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The only sure thing is that in business there are no sure things.
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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But make sure you don't make the same mistake twice.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
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