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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Sometimes
Fruition
Work
Organisation
Long
Period
Periods
Projects
Difficult
Together
Without
More quotes by Akio Morita
America looks 10 minutes ahead Japan looks 10 years.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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Amenities are not of great concern to management in Japan.
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
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We don't believe in market research for a new product unknown to the public. So we never do any.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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If you don't want Japan to buy it, don't sell it.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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