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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Work
Japanese
Believe
Equipment
Way
Believes
Good
Lead
Creativity
Latest
Bigs
Laboratory
Doesn
Automatically
Government
Funding

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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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Amenities are not of great concern to management in Japan.
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I believe people work for satisfaction.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
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If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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We don't believe in market research for a new product unknown to the public. So we never do any.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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