Quote

(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.

Akio Morita

Change background

T
T
T

Change font

TAGS & TOPICS

Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Believe
Equipment
Way
Believes
Good
Lead
Creativity
Latest
Bigs
Laboratory
Doesn
Automatically
Government
Funding
Work
Japanese

More quotes by Akio Morita

Image
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
Akio Morita
Image
In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
Akio Morita
Image
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita
Image
If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
Akio Morita
Image
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita
Image
If you don't want Japan to buy it, don't sell it.
Akio Morita
Image
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
Akio Morita
Image
Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
Akio Morita
Image
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
Akio Morita
Image
We don't believe in market research for a new product unknown to the public. So we never do any.
Akio Morita
Image
Never break another man's rice bowl.
Akio Morita
Image
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
Akio Morita
Image
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
Akio Morita
Image
Our plan is to lead the public with new products rather than ask them what kind of products they want.
Akio Morita
Image
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
Image
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
Image
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
Akio Morita
Image
You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
Akio Morita
Image
My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
Akio Morita
Image
From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita