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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Government
Funding
Work
Japanese
Believe
Equipment
Way
Believes
Good
Lead
Creativity
Latest
Bigs
Laboratory
Doesn
Automatically
More quotes by Akio Morita
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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My solution to the problem of unleashing creativity is always to set up a target.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
Akio Morita
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
Akio Morita
An enemy of innovation could be your own sales force.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
Akio Morita
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
Akio Morita
From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
Akio Morita
We don't believe in market research for a new product unknown to the public. So we never do any.
Akio Morita
The public does not know what is possible. We do.
Akio Morita