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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Projects
Creativity
Example
Unleashing
United
Apollo
Problem
Target
States
Solution
Best
Project
Always
Solutions
More quotes by Akio Morita
The only sure thing is that in business there are no sure things.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
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An enemy of innovation could be your own sales force.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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I believe people work for satisfaction.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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A company will get nowhere if all of the thinking is left to management.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
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If you don't want Japan to buy it, don't sell it.
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America looks 10 minutes ahead Japan looks 10 years.
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