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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Always
Solutions
Projects
Creativity
Example
Unleashing
United
Apollo
Problem
Target
States
Solution
Best
Project

More quotes by Akio Morita

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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Amenities are not of great concern to management in Japan.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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America looks 10 minutes ahead Japan looks 10 years.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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Curiosity is the key to creativity.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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We don't believe in market research for a new product unknown to the public. So we never do any.
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