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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Always
Solutions
Projects
Creativity
Example
Unleashing
United
Apollo
Problem
Target
States
Solution
Best
Project

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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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The only sure thing is that in business there are no sure things.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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If you don't want Japan to buy it, don't sell it.
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
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Curiosity is the key to creativity.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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