Quote

My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Projects
Creativity
Example
Unleashing
United
Apollo
Problem
Target
States
Solution
Best
Project
Always
Solutions

More quotes by Akio Morita

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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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The only sure thing is that in business there are no sure things.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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We don't believe in market research for a new product unknown to the public. So we never do any.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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A company will get nowhere if all of the thinking is left to management.
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