Quote

My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Projects
Creativity
Example
Unleashing
United
Apollo
Problem
Target
States
Solution
Best
Project
Always
Solutions

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I believe people work for satisfaction.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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My solution to the problem of unleashing creativity is always to set up a target.
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If you don't want Japan to buy it, don't sell it.
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
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If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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A company will get nowhere if all of the thinking is left to management.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
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