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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Advertising
Product
Products
Alone
Times
Right
Promotion
Sustain

More quotes by Akio Morita

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A company will get nowhere if all of the thinking is left to management.
Akio Morita
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But make sure you don't make the same mistake twice.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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If you don't want Japan to buy it, don't sell it.
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We don't believe in market research for a new product unknown to the public. So we never do any.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
Akio Morita
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
Akio Morita
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
Akio Morita
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
Akio Morita
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The only sure thing is that in business there are no sure things.
Akio Morita
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The public does not know what is possible. We do.
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
Akio Morita
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An enemy of innovation could be your own sales force.
Akio Morita
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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
Akio Morita
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
Akio Morita
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We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
Akio Morita
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My solution to the problem of unleashing creativity is always to set up a target.
Akio Morita
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita