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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Right
Promotion
Sustain
Advertising
Product
Products
Alone
Times

More quotes by Akio Morita

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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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But make sure you don't make the same mistake twice.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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I believe people work for satisfaction.
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Amenities are not of great concern to management in Japan.
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
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A company will get nowhere if all of the thinking is left to management.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
Akio Morita
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita