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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Sustain
Advertising
Product
Products
Alone
Times
Right
Promotion
More quotes by Akio Morita
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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The public does not know what is possible. We do.
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
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If you don't want Japan to buy it, don't sell it.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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My solution to the problem of unleashing creativity is always to set up a target.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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A company will get nowhere if all of the thinking is left to management.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
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