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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Product
Products
Alone
Times
Right
Promotion
Sustain
Advertising

More quotes by Akio Morita

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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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A company will get nowhere if all of the thinking is left to management.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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America looks 10 minutes ahead Japan looks 10 years.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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Curiosity is the key to creativity.
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An enemy of innovation could be your own sales force.
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But make sure you don't make the same mistake twice.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita