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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Sustain
Advertising
Product
Products
Alone
Times
Right
Promotion
More quotes by Akio Morita
Never break another man's rice bowl.
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An enemy of innovation could be your own sales force.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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America looks 10 minutes ahead Japan looks 10 years.
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Curiosity is the key to creativity.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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The public does not know what is possible. We do.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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My solution to the problem of unleashing creativity is always to set up a target.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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