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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Times
Right
Promotion
Sustain
Advertising
Product
Products
Alone

More quotes by Akio Morita

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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
Akio Morita
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Japanese attitudes toward work seem to be critically different from American attitudes.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
Akio Morita
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If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
Akio Morita
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
Akio Morita
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I believe people work for satisfaction.
Akio Morita
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We don't believe in market research for a new product unknown to the public. So we never do any.
Akio Morita
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
Akio Morita
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
Akio Morita
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
Akio Morita
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
Akio Morita
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
Akio Morita
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
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Curiosity is the key to creativity.
Akio Morita
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
Akio Morita
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
Akio Morita