Quote

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.

Akio Morita

Change background

T
T
T

Change font

TAGS & TOPICS

Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Term
Profit
Means
Service
Running
Research
Keep
Short
Sony
Must
Development
Haul
Mean
Percent
Sales
Long
Courses
Consistently
Make
Course
Investing

More quotes by Akio Morita

Image
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
Akio Morita
Image
In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
Akio Morita
Image
Never break another man's rice bowl.
Akio Morita
Image
If you don't want Japan to buy it, don't sell it.
Akio Morita
Image
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
Akio Morita
Image
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita
Image
I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita
Image
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita
Image
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
Image
America looks 10 minutes ahead Japan looks 10 years.
Akio Morita
Image
The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
Akio Morita
Image
If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
Akio Morita
Image
Japanese attitudes toward work seem to be critically different from American attitudes.
Akio Morita
Image
The public does not know what is possible. We do.
Akio Morita
Image
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
Akio Morita
Image
When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
Akio Morita
Image
An enemy of innovation could be your own sales force.
Akio Morita
Image
I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita
Image
If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
Akio Morita
Image
I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
Akio Morita