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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Always
Employee
Meet
Single
Company
Point
Trying
Facility
Made
Employees
Every
Visit
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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Never break another man's rice bowl.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
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Amenities are not of great concern to management in Japan.
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A company will get nowhere if all of the thinking is left to management.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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