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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Growth
Went
Free
Remarkable
Reason
Discussion
Believe
Atmosphere
Period
Reasons
Periods

More quotes by Akio Morita

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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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We don't believe in market research for a new product unknown to the public. So we never do any.
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My solution to the problem of unleashing creativity is always to set up a target.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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An enemy of innovation could be your own sales force.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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The only sure thing is that in business there are no sure things.
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Curiosity is the key to creativity.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita