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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
Akio Morita
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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Necessary
Leadership
Company
Quality
Personnel
Must
Executives
Way
Showing
Things
Qualities
Direct
More quotes by Akio Morita
Japanese attitudes toward work seem to be critically different from American attitudes.
Akio Morita
All you need is the best product in the world, the most efficient production in the world and global marketing.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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A company will get nowhere if all of the thinking is left to management.
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
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America looks 10 minutes ahead Japan looks 10 years.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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We don't believe in market research for a new product unknown to the public. So we never do any.
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
Akio Morita
In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
Akio Morita
Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
Akio Morita
