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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Management
Constantly
Company
Jobs
Targets
May
Industrial
Must
Engineers
Giving
Target
Important
Dealing

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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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I believe people work for satisfaction.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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The only sure thing is that in business there are no sure things.
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An enemy of innovation could be your own sales force.
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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Curiosity is the key to creativity.
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
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My solution to the problem of unleashing creativity is always to set up a target.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
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If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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America looks 10 minutes ahead Japan looks 10 years.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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