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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Jobs
Targets
May
Industrial
Must
Engineers
Giving
Target
Important
Dealing
Management
Constantly
Company

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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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If you don't want Japan to buy it, don't sell it.
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Never break another man's rice bowl.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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We don't believe in market research for a new product unknown to the public. So we never do any.
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
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We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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A company will get nowhere if all of the thinking is left to management.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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