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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Means
Managers
Jobs
Remarkable
Mean
Management
Thing
Mistakes
Kind
Aware
Years
Nobody
Mistake
Making
Manager

More quotes by Akio Morita

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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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We don't believe in market research for a new product unknown to the public. So we never do any.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
Akio Morita
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
Akio Morita
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
Akio Morita
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
Akio Morita