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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Others
Marketing
Three
Planning
Without
Innovation
Self
Product
Products
Creativity
Technology
Business
Defeating

More quotes by Akio Morita

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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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If you don't want Japan to buy it, don't sell it.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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My solution to the problem of unleashing creativity is always to set up a target.
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If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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If we face recession, we should not lay off employees the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty why should they suffer?
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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America looks 10 minutes ahead Japan looks 10 years.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
Akio Morita
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The public does not know what is possible. We do.
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Curiosity is the key to creativity.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
Akio Morita
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I often say to my assistants, Never trust anybody, but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
Akio Morita