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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Creativity
Technology
Business
Defeating
Others
Marketing
Three
Planning
Without
Innovation
Self
Product
Products

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Never break another man's rice bowl.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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We don't believe in market research for a new product unknown to the public. So we never do any.
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Management of an industrial company must be giving targets to the engineers constantly that may be the most important job management has in dealing with its engineers.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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Amenities are not of great concern to management in Japan.
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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The only sure thing is that in business there are no sure things.
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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
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Curiosity is the key to creativity.
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
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