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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Akio Morita

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Akio Morita
Age: 78 †
Born: 1921
Born: January 26
Died: 1999
Died: October 3
Businessman
Businessperson
Engineer
Physicist
Creativity
Technology
Business
Defeating
Others
Marketing
Three
Planning
Without
Innovation
Self
Product
Products

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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
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In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
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Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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Curiosity is the key to creativity.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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America looks 10 minutes ahead Japan looks 10 years.
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The patron saint of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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